EVERYBODY HAS A STORY TO TELL...
kim payne
internal communications, engagement and channel manager
Following three highly successful decades as an agency-side creative director, producer, writer and account manager, in 2013 I took up a corporate change role at Argos within internal communications.
I stayed for the duration of the company's 5-year digital transformation and it was the journey of a lifetime.
In 2019, I embarked upon a one-year contract with Philip Morris working with the Transformation Director and Change and Communications Lead to define the strategy, structure, narrative, content and channels for delivering engaging change communications.
2020 was spent on contract with MS Amlin Employee Communications running the community-building Wellbeing campaign in the Yammer channels and News pages. Other projects included redesigning a F2F Energy & Resilience programme for online, modular delivery, writing the Discovery and Vision documents for defining a new intranet, and supporting the company's 'She Can Be' event.
In April 2021, I started a new role, in a new sector as I joined Ethypharm as Communications Manager for the UK. It's a newly created post in the company with a focus on UK and Group Communications. With two channels; a newsletter, started by employees, and email used for announcements in a company with c.35% non-digital staff, it's going to take some work.
Two years on, the UK internal channel infrastructure is almost complete, and Communications is now on the agenda of nearly every meetings and... we're producing some really good material for our multi-channel audiences.
2024 looks like the year when Communications will stop being something new and become a part of the organisational fabric.
Storytelling
Everybody has a story to tell but not everyone has a bunch of films and assets available when they come to tell it.
My fascination with story-telling leads me to squirrel away lots of nuggets that could be useful in re-living the 'journey' at a later date. What I collected over 5 years at Argos, documents the very first retail digital transformation in the UK.
